A Graphic Look at the Evolution of Corporate Logos [Infographic]
Corporate logos have an uncanny ability to work their way into our minds and hearts. These simple symbols can visually capture the mission and message of a company and silently convey them to the world. As a result, we can spot these brands without seeing their names and this instant recognition makes them memorable and powerful. Conversely, merely mention Pepsi, Apple, or Mercedes-Benz and we can immediately picture their logos in our minds. While it would seem like a brand wouldn’t want to modify their sacred image, the truth is that most logos evolve over time. They change through the years to reflect the styles, attitudes, and trends of the day. Some changes are subtle and others extreme, yet all have developed a simpler look and each maintains the company’s true essence. For a look at how some of the best-known logos have progressed through the years, Readwrite.com posted this fascinating infographic created by The Logo Company. Take a peek at how these much-loved logos have evolved right along with their brands.
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