Apple’s New Long Copy Ads Return to the Heart of its Design Philosophy
While their products may be cool and sleek, Apple is bringing the warmth back to its advertising. The software giant just released a design manifesto that declares their return to the beautiful long copy ads that capture the heart of Apple’s design philosophy. The company conveyed this poignant design direction in four print ad versions and one video format created with the help of advertising agency TBWAMedia Arts Lab. The ads feature dazzling images of people enjoying their products, along with heartfelt copy that expresses their mission to create personal experiences that touch, help, and enhance the lives of their customers. Designtaxi.com offered a glimpse at how Apple’s adding the heart to high-tech. Here’s a look at the evolution of Apple’s print and video advertising.
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