Get Schooled on How Mobile and Social Affect Back-to-School Shopping [Infographic]

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To get kids ready to hit the books, parents are hitting the stores. But while 90% of shoppers will visit retail locations, 45% will opt to shop online and visit via mobile devices. And even when shoppers buy in-store, one-third will use their mobile devices to compare selections and savings. In addition to shopping on mobile devices, parents will share the products and deals they find on numerous social media networks. In fact, 82% will post what they purchase on Facebook, while 40% will share via text. All of these facts and more were found in a very intelligent infographic created by Radium One. To learn more on how back-to-shoppers are taking a digital course, supplied highlights from the graphic to help retail marketing experts ace this shopping season.


Retail Marketing Lessons Worth Learning
While shopping in retail locations:

  • 36% of shoppers will use their mobile devices to get digital coupons
  • 30% of shoppers will access product reviews and research
  • 29% will comparison shop on their mobile devices
  • 22% will purchase items online

To digitally share their buys:

  • 82% will use Facebook
  • 40% will send text messages
  • 28% will use Instagram, Twitter, and email

To digitally spread the word on discounts and deals:

  • 47% will use Facebook
  • 35% will opt for email
  • 32% will send a text

Back-to-school buying is based on the following:

  • 78% on back-to-school sales
  • 59% from special promotions
  • 45% due to free shipping offers

For more of what makes the grade with back-to-school shoppers, study this informative infographic.

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Infographic by RadiumOne.

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