BMW Projection Promo Turns Today’s Cars into Future Cars

BMW has made a name for itself by staying on the cutting edge, from car design to automotive technology and, of course, the marketing of its luxury vehicles. Once again, BMW races ahead of the advertising curve with this stunning BMW projection promo that highlights their vision for the future of mobility. Using digital projection and motion detection technology, it digitally transforms all passing cars in Manhattan into the all-electric BMW i3 and other innovative vehicles in real-time. Then, the projection offers a behind-the-scenes peek into just how they created this dazzling digital promo. Rick Mathieson’s GENWOW blog spotlighted the progressive projection, so take a sneak peek at BMW’s forecast for the future.

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