The Copywriting Infographic [Infographic]
If a picture is worth a thousand words, then what are the actual words worth? More than you could ever imagine, especially when it comes to copywriting that interests, informs, and influences audiences for creative and commercial purposes. To clearly define the fine art of creative copywriting, abccopywriting.com created a fascinating infographic that reveals the essence and elements of writing for response. It illustrates the details involved in the creation of copy, from the goal of a slogan to the intent of the benefits and the need to make persuasion a priority. Next, it shows the structure of writing to spark reaction and action, along with helpful techniques to keep the words flowing. Then, it displays the factors that figure in common copywriting projects, from sales letters to Web pages, and more. For a firsthand look at the last word on copywriting, check out the following infographic.
Infographic via ABCcopywriting.com.
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