Credit Union Marketing: MDG Hits A Grand Slam for IBM Southeast Employees’ Credit Union

MDG Hits A Grand Slam for IBM Southeast Employees’ Credit Union

Every Spring, IBM Southeast Employees’ Credit Union steps up to the plate with rewarding incentives for all of their financial services. At MDG, we stay on the ball by developing creative credit union marketing concepts that play off their promotions with a play on the season.

And when we think of Spring, we think of baseball. So for their Home Equity Line of Credit promotion, our team ran with the “home” concept to develop a “Safe at Home” poster, flyer and insert. To further drive home the idea, a special offer gives the first 50 applicants the chance to receive two baseball tickets to a local baseball game.

See what we brought to the game:

Fortunately, the client thinks we hit it out of the park. For more information on IBM Southeast Employees’ Credit Union, call 800-873-5100 or visit

MDG handles all creative, collateral design, direct mail, email marketing, sales collateral, member and in-branch promotions, and media buying for the 22 branches of IBM Southeast Employees’ Credit Union located throughout Florida, Georgia and Alabama.


Michael Del Gigante is president and executive creative director of MDG in Boca Raton, Florida. MDG is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted internet solutions, exceptional creative executions, and solid branding and media buying strategies that give clients a real competitive advantage. For more information, contact MDG.