Hats Off to Arby’s for Its Heady Real-Time Remark to Pharrell

Major public events are prime times for real-time marketing because they attract large audiences and lots of social activity. And at last night’s Grammys, Arby’s was ready for real-time at the drop of a hat when the fast food chain took to Twitter to comment on recording artist Pharrell’s headpiece, which looked strikingly similar to Arby’s big brown hat logo. Mashable.com covered the timely tweet.

As Pharrell posed for photos in his fashion-forward hat, Arby’s playfully asked Pharrell for its hat back in a well-timed tweet. The topic was already trending on Twitter, so Arby’s dove headfirst into this real-time marketing opportunity and became top-of-mind on the social media scene.
Pharrell’s headpiece made many people scratch their heads and some of them also turned to Twitter to speculate on what the artist may be hiding under his hat. But out of all the teasing tweets, Arby’s wound up on top by staying on top of the social media moment.

Discover real-life strategies for real-time marketing. Contact MDG today at 561-338-7797 or visit www.mdgsolutions.com.

MDG, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top branding firms. MDG’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, digital marketing, media buying and planning, radio and TV advertising, Web design and development, online video advertising, email marketing, content marketing, social media marketing, and SEO. To learn about the latest trends in advertising and branding, contact MDG today at 561-338-7797 or visit www.mdgsolutions.com.