How Social Media Tools Can Aid in Targeting Healthcare Consumers
Social media has evolved from a helpful tool into a healthful one. Today, healthcare consumers log on to these networks for medical advice, patient feedback, recommendations, and peer support. As a result, the patients that healthcare marketing specialists ache to find can be reached and recovered on social media. These social networks are powerful online tools that let people discover and discuss information. And today, numerous conversations are devoted to health and wellness. By having a presence on these networks, healthcare providers and marketers can target prospective patients and engage them in a friendly forum. Healio.com featured more on how social media can help in healthcare marketing.
Searching for healthcare information is the third most common use of the Internet, according to Farris K. Timimi, MD, medical director of social media at the Mayo Clinic.
Since these searches deliver all kinds of data on conditions and providers, most consumers need more information to make their decisions. And many turn to social media, where they can learn from fellow sufferers, listen to personal experiences, and lean on others for support.
As a result, countless prospective patients are seeking and sharing in social media. This translates to limitless opportunities for healthcare providers and marketers to connect with their target markets.
Unfortunately, many healthcare entities have been slow to embrace social media and fail to use these networks as targeting tools. Meanwhile, their more forward-thinking competitors are active in social media and actively reaching patients.
Rather than hold off and lose out on business, providers and healthcare marketing experts need to accept social media and discover its targeting benefits.
Once ready for social media, it’s as vital to target your content as it is to target consumers. Select the right social media channels. Create content that educates and engages. Participate in conversations relevant to your specialty. And show empathy on these social channels to show that you care about patient care.
MDG, a full-service advertising agency with offices in Boca Raton and New York City, is one of Florida’s top healthcare marketing companies and branding firms, whose healthcare clients include Dental Care Alliance, MDVIP, Max Planck Florida Institute, HCA East Florida, Primary Pharmaceuticals, and MD Now. MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile marketing, email marketing, media planning and buying, radio and TV advertising, outdoor, newspaper, video marketing, infographic development, website design and development, content marketing, social media marketing, and SEO. To learn more about the latest trends in healthcare marketing, contact MDG today at 561-338-7797.