Instagram Opening Its Advertising Platform to a World of Brands
Instagram clearly sees the bigger picture in advertising and now plans to expand its ad platform to more than 30 countries, including Italy, Spain, India, South Korea, and Mexico. The photo-sharing site is focused on increasing its self-serve ad availability to brands all around the world. Starting September 30, Instagram will allow advertisers of every size and scope to create campaigns for the social media platform. Along with this global growth, Instagram will introduce a number of new ad features. Adweek.com shared how the photo-sharing site hopes to snap up a world of advertisers.
Sneak a Peek At the New Ad Capabilities
According to the Instagram for Business blog, thousands of businesses around the globe have been successfully using Instagram as their virtual shop window. Now, Instagram plans to increase their ad abilities by giving them more promotional options and opportunities on the platform. These new capabilities include:
- A Landscape Look: Brands will be able to incorporate landscape photos and videos. This lets them unleash their creativity and deliver a better visual experience.
- Longer Video Ads: Branded video ads can now be up to 30 seconds long. This should result in greater viewer engagement.
- Amplified Awareness and Reach: A new premium feature called Marquee will help brands promote their launches and premieres to a large audience in a short time period.
- Optimum Optimization and Delivery Tools: These new tools will drive optimal campaign ad performance on Instagram and Facebook.
Sharing Early Success
Instagram has already seen brands achieve outstanding results with its new ad platform.
For instance, Gilt Groupe saw an 85% increase in app installs with its Instagram customer acquisition campaign. And a campaign by The North Face gained much higher engagement and awareness through its creative use of iconic visuals.
With Instagram’s new ad expansion, more advertisers around the world can run a picture-perfect campaign.
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