Joy to the Pin: Holidays on Pinterest, by the Numbers [Infographic]
During the holidays, shoppers are pinned to Pinterest to find ideas and inspiration for holiday gifts and gatherings. Recently, the popular photo-sharing site took a look at how people use Pinterest around the holiday season. They compiled their festive findings into an interesting infographic called, “Joy to the Pin: Holidays on Pinterest, by the Numbers.” Some of its holiday highlights included how 38 million people saved 92 million pins from 2013 through 2014. It also found that 87% of pinners have made a purchase because of Pinterest. Adweek.com posted the infographic, which featured the following seasonal surprises.
‘Tis The Season for Pinning
Pinterest is popular year-round, but more people flock to the photo site to prepare for the holiday season. In fact, there has been a 50% increase each year in the amount of holiday Pinterest pins.
Unwrapping What People are Pinning
What are holiday shoppers seeking and saving when they pick their pins on Pinterest?
- 170 million pin holiday decor
- 92 million pin gifts to give and get
- 50 million pin festive fashion finds
- 42 million pin favorite foods of the season
What Decks the Boards Throughout the Season
Interestingly, the time of year affects the type of pin. This is especially true at the holidays when people’s priorities change as the holidays approach.
- In September, early holiday shoppers and planners pin creative gifts and fun stocking stuffers.
- After Black Friday in November, shoppers get serious and pin jewelry, clothing, gadgets and games.
To see more on the pins that the holidays bring on Pinterest, sneak a peek at the infographic.
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