Lexus Plus Program Launches in South Florida with MDG

As part of its launch of Lexus Plus, an innovative, customer-driven sales model and service program available through only 13 Lexus dealerships nationwide, JM Lexus names MDG as its new agency of record.

“When deciding to become the only Lexus Plus dealership in the southeastern U.S., we knew we needed a fresh creative strategy to deliver a meaningful introduction and beyond,” says Jim Dunn, vice president and general manager of JM Lexus. “After a thorough evaluation process, we chose MDG as our agency partner.”

Having recently launched the Lexus Plus program, MDG will continue as the primary strategic marketing agency for JM Lexus – providing the following services:

  • Brand management
  • Content creation
  • Creative direction and design
  • Media planning and buying
  • Social media

“Already we’ve established a strong, collaborative partnership with the JM Lexus team” says Michael Del Gigante, president and creative director of MDG. “The initial creative campaign, ‘Forever Pioneering,’ is inspired by the values and legacy on which the dealership was founded—capturing the passion, sincerity and innovative spirit leading the Lexus Plus program; we’re looking forward to extending the campaign through multiple marketing channels and building a long-term partnership with JM Lexus.”

To learn more about the Lexus Plus program, visit

To see samples of the creative work this partnership has produced so far, see below:


Lexus Plus Program Launches in South Florida with MDG

Lexus Plus Program Launches in South Florida with MDG

Lexus Plus Program Launches in South Florida with MDG

Discover the latest trends in automotive marketing. Contact MDG today at 561-338-7797 or visit

MDG, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top branding firms. MDG’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, media buying and planning, radio and TV advertising, outdoor, newspaper, digital marketing, website design and development, online video advertising, infographic development, email marketing, video marketing, mobile marketing, content marketing, social media marketing, paid search marketing, and SEO. To learn about the latest trends in advertising and branding, contact MDG today at 561-338-7797 or visit