Lights, Camera, Action! How to Perfect Your Vine Strategy [Infographic]

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Most brands have heard of Vine through the grapevine, but some aren’t sure how much it can help their business. Vine is a mash-up of the hottest trends today, which are Instagram and video. It’s basically the video version of Instagram and it’s one of the fastest-growing apps. With Vine, users produce six-second looping videos, which can be addictive to watch. Since its community is younger and more cinematic than Instagram’s, Vine provides brands with excellent exposure to a trend-seeking, buzz-building audience. To show the value of Vine for brands, posted an infographic created by SurePayroll. It features all kinds of must-see findings on how brands can use Vine to increase and improve their business, from facts on its popularity to tips for creating content. Here’s a sneak peek at its highlights:

Why Vine Is an App for Brands to Watch

  • Approximately 40 million users have downloaded Vine.
  • 18–20 year-olds are the biggest age group of Vine users.
  • More than 100 million people view Vine every month.
  • Branded Vines receive 400% more shares than branded videos.

A View of Video Strategies

  • Brands should always plan and sketch the video first.
  • The content should be fresh and have value.
  • Some content ideas include promoting new products, marketing new material, offering how-to instruction, sharing brand news, and teasing upcoming additions.
  • Get consumers involved by holding contests, spotlighting loyal customers, and featuring social media comments from customers.

Take a look at the entire infographic to discover more ways that Vine can bring value to brands.

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Infographic by SurePayroll.

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