Luxury Brands’ Love-Hate Relationship with Digital Marketing [Infographic]

The allure of luxury brands is that they’re ultra-exclusive, while the appeal of digital marketing is that it’s all-inclusive. So how can luxury marketers uphold their exclusivity while striving to address their affluent audience’s desire for all things digital? Fortunately, there are dynamic digital strategies that will allow upscale brands to avoid downgrading their image while leveraging the power of online platforms. MDG developed this enlightening infographic to show that luxury lines can maintain their value, while adapting to the latest technology.

luxury brands love hate relationship with digital marketing 475

(click the image to enlarge)

Spread the Word

Learn about the Value of Infographics and view MDG’s Infographics:Shifting Ground: The Changing Scope Of Advertising, Where Is Inbound Marketing Headed?Local Search Evolved and The ROI of Social Media.