MDG selected as agency of record for LeadAmerica

Boca Raton, Fla. – September 30, 2010 – LeadAmerica has selected MDG to rebrand the company. The agency will also redesign their collateral material and develop a digital strategy that will include a new website.

For more than 20 years, LeadAmerica has been the nation’s premier youth leadership organization providing middle and high school students with access to endless occupational possibilities through hands-on professional experiences.

“LeadAmerica gives students an advantage in the very competitive college selection process. Not only can students receive college credits, they also experience campus life and explore potential career paths,” says Michael Del Gigante, president and creative director of MDG. “Our goal is to make sure the creative is targeted to three distinct audiences: guidance professionals, students and parents.”

Through LeadAmerica, students engage in interactive conferences, learn and practice essential skills such as teambuilding, negotiating, creative thinking and conflict resolution. After completing the program, they return to their schools and communities better prepared and more focused on creating the pathway to achieving their goals.

“After years of enriching students’ lives and offering a diverse curriculum, combining stimulating classroom academics with experiential learning, LeadAmerica enlisted MDG to help us take things to the next level,” says Fran Saleh, director of brand management for LeadAmerica.

More information about LeadAmerica can be found at:

For more information, please contact: Hilarie Viener, MDG, 561.338.7797 or [email protected]

About MDG:

MDG of Boca Raton, FL and New York, NY is an award-winning, full-service agency specializing in customized communications strategies. Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, and SEO.  For more about us, please log on to