MDG Selected as Agency of Record for Upfront Foods


Upfront Foods has selected MDG to handle its corporate branding; product branding and launch; packaging; integrated marketing and advertising; social media; search marketing; and website architecture, design and development.

“After years of trying to find the perfect, clean, healthy granola, I decided to make it myself,” says Gigi Twist, founder of Upfront Foods. “I am thrilled to work with MDG to launch Upfront Foods and Upfront Granola. We are truly a team—their insight and direction have been invaluable.”

MDG developed the name, Upfront Foods, based on Twist’s wish to be upfront about the granola’s clean ingredients and health benefits.  The product was born out of Ms. Twist’s quest to find granola that wasn’t loaded with sugar, additives or preservatives and that also tasted terrific. Twist plans to add more clean and healthy snacks to the Upfront Foods product line in the near future. The name, Upfront Foods, also gives a nod to the FDA regulation that will require food manufacturers to display nutritional information on the front of packages.

“This is truly a healthy product that tastes incredible,” says Michael Del Gigante, president and creative director of MDG. “We are excited to launch Upfront Foods and Upfront Granola knowing that we are also educating the community on health and nutrition.”

More information about Upfront Foods can be found at:

About MDG:

MDG of Boca Raton, FL and New York, NY is an award-winning, full-service advertising agency specializing in customized communications strategies. Our core capabilities include advertising, branding, creative, digital marketing, media buying, public relations, Web design and development, SEO and social media initiatives. For more about us, please log on to