MDG Wins Best in Show-Print and Best in Show–TV at the 2010 ADDY® Awards

MDG is the best. Confirmed.

MDG swept the 2010 Palm Beach Advertising Federation’s ADDY Awards on March 4th, winning 24 awards in 15 categories, including two of the highest honors: Best in Show–TV for the Boca Raton Museum of Art’s Shock of the Real TV spot and Best in Show–Print for Spodak Dental Group’s print ad campaign.

“We’re lucky to have clients that trust us and allow us to do great work that works,” said Michael Del Gigante, president and creative director. MDG’s award-winning work was created for 12 clients, including The Breakers Palm Beach, The Boca Raton Museum of Art, Coverall, L’Escalier, Lynn University, Make-A-Wish Foundation, Spodak Dental Group, Team Fusion, The Atlantic Grille, The Seagate Hotel, The Seagate Spa, and Weinstein Design Group.

Best in Show: Print
Spodak Dental Group
Ad Campaign

Click on images to enlarge.

Best in Show: TV
Boca Raton Museum of Art Shock of the Real
:30 TV Spot

Click to view Shock of the Real TV spot

MDG’s creative excellence was recognized in the following categories:

Consumer Campaign, Color

Gold ADDY® Award and Best in Show–Print
Spodak Dental Group Ad Campaign

Silver ADDY® Award
Coverall Ad Campaign

Silver ADDY® Award
Weinstein Design Group Ad Campaign

Newspaper, Fractional Page, Color

Silver ADDY® Award
L’Escalier Ad

Newspaper, Full Page, Color

Silver ADDY® Award
The Breakers Palm Beach Mistletoe Ad

Sales Kit

Silver ADDY® Award
Spodak Dental Group Folder

Arts, TV

Gold ADDY® Award and Best in Show–TV
Boca Raton Museum of Art’s Shock of the Real :30 TV spot

Arts, Interactive

Silver ADDY® Award
Boca Raton Museum of Art, Escher

Brochure, Color

Silver ADDY® Award
Seagate Spa Brochure

Direct Mail

Silver ADDY® Award
Lynn University Direct Mail Campaign

Consumer Publication, Full-Page Color

Gold ADDY® Award
Spodak Dental Group Find Your Perfect Shade Ad

Silver ADDY® Award
Spodak Dental Group Straighten Out Your Smile Ad

Silver ADDY® Award
Spodak Dental Group Light Up The Room With Your Smile Ad

Website, B-to-B, HTML

Silver ADDY® Award
Coverall Website

Website, Consumer, HTML

Silver ADDY® Award
The Seagate Hotel & Spa Website

Mixed-Media, Local, Consumer

Silver ADDY® Award
Atlantic Grille Logo, Signage, Uniforms, Print Ad

Public Service, Invitation

Silver ADDY® Award
Make-a-Wish Foundation Invitation

Self-Promotion, Collateral

Silver ADDY® Award
MDG Brochure


Silver ADDY® Award
Atlantic Grille Logo

Silver ADDY® Award
Team Fusion Logo

Special Effects, Internet

Silver ADDY® Award
The Breakers Palm Beach Fall Animation

Silver ADDY® Award
The Breakers Palm Beach Thanksgiving Animation

The ADDY® Awards
With over 60,000 entries annually, the ADDY Awards are the world’s largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

Michael Del Gigante is president and executive creative director of MDG. MDG, a full-service South Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted, Internet marketing solutions, exceptional creative executions and solid branding and media planning strategies that give clients a competitive advantage. To view all MDG corporate identity projects, collateral design, signage, TV and Web design, click here.

For more information, Contact MDG