MDG Shocks With A New Dental Acquisition Ad Campaign For Dental Care Alliance

MDG has created a new advertising campaign geared toward the acquisition of dental practices for Dental Care Alliance, one of the largest dental practice management companies with more than 85 locations in eight states. The goal of the campaign was to reach dentists who are realizing that the stress of operating a dental practice can suck the life out of them, then communicate that Dental Care Alliance can give them their lives back. That message inspired the tone of the campaign.