Mobile Marketing: Newspapers’ Mobile Traffic Surges
Mobile traffic to newspapers experienced a substantial rise in September, compared to the same month a year ago, according to a recent report from the National Association of Newspapers. MediaPost.com reported that mobile content page views rose 65% for more than 20 newspaper publishers compared to the same month last year. Numerous newspapers even cited triple-digit page view increases throughout their mobile holdings. This report follows a recent Pew study that stated apps from preferred news organizations were considered more trustworthy among users. All of this will be welcome news to newspapers who have been striving to gain acceptance of their traditional offerings from a digital audience.
To discover mobile marketing strategies to increase traffic to your website, contact MDG.
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