New Chevrolet Slogan Shifts to “Find New Roads”

Chevrolet greeted the new year with a new advertising slogan. The American auto brand has shifted gears from its former “Chevy Runs Deep” tagline into the new “Find New Roads” message that will launch early this year. reported on how the automaker plans to roll out its new slogan and global ad campaign.

“ ‘Find New Roads’ embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of global product development.

While Chevrolet has sold vehicles worldwide for nearly 100 years, this new advertising campaign marks the first time that the brand will align all of its marketing under one vision, making this Chevrolet’s first official global ad campaign. Interestingly, the new slogan subtly alludes to the brand’s new global direction.

The brand’s prior slogan had been used since 2010. Its ad campaign had featured nostalgic images of Americana at a time when the company was trying to recover from the harsh economy by reclaiming its glory as America’s automaker.

Perhaps one of the biggest signs that Chevrolet is taking a different road is the brand’s decision not to run a Super Bowl ad this year. While the automaker has advertised in the major sporting event for decades, the sky-high cost has driven the brand to pull out of the broadcast and “find new roads” for its advertising dollars.

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