Facebook Partners Say Exchange Increased Social Media Advertising ROI by Up to 20 Times
Facebook advertising is proving to be a positive and profitable experience for many of the social media platform’s partners now that the company’s new Exchange ad-buying program is increasing clients’ advertising ROI by up to up to 20X. Mashable.com reported on the details of this online advertising program that is earning the respect and revenue that Facebook has long sought.
Introduced in June, Exchange is a real-time bidding service that enables advertisers to place their online ads based on data about a user’s browsing history. It was intended to enhance the effectiveness of Facebook advertising since the ads displayed would be relevant to a user’s recent online actions. Facebook only allowed eight partners to test the program in secrecy, yet they are now touting the impressive results of their online ads.
TellApart is one of the partners citing 10 to 20 times the rise in advertising ROI for their clientele. eBags is one of their clients enjoying a 15-fold return from their Exchange ads. Another partner, Triggit, used Exchange for a dozen of their clients and generated up to four times the return on their clients’ online advertising spend. Triggit also saw a conversion lift between 18 and 30 percent.
These returns bode well for the future of Facebook’s Exchange as the social media network strives to develop a reputation as a social media marketing powerhouse.
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Read more at Mashable.com.