Snapchat is Snapping Up the Chance to Get into Native Video Ads
Snapchat may be famed for their disappearing messages, but now the platform appears to be moving into video advertising. The company recently announced their new native video ad product called 3V: Vertical, Video, Views. It’s specially designed for mobile to reflect the Snapchat experience. Adweek.com featured more on these video ads that should make it a snap for marketers to target a young audience.
3V ads will take the form of sponsored posts or curated content from user-generated Live Stories. By using these Live Stories, the ads should appeal to the target audience of 13 to 34 year olds.
Snapchat may have fewer than 100 million daily active users, but it has a lot activity. Its users produce an abundance of content, plus a number of social media influencers began appearing last year.
According to the company, Snapchat is the most viral platform today because the brief viewing window drives people to share and discuss its content with friends before it’s gone for good. Its disappearing content and exclusively youthful audience make it a prime platform for brands.
This will make 3V ads a smart targeting tool for marketers trying to reach the young market and pique their interest in brands. Snapchat will also offer targeting by age, location, gender, and the Discover Channel.
Snapchat’s goal for its advertising is to build ad products that engage their community with compelling full-screen video on mobile, while respecting and protecting their privacy.
Snapchat emphasized that its ad targeting will be to deliver relevant ads and enhance the Snapchat experience for both brands and the users they’ll be aiming to reach.
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