Snapchat Shows Up in the News Business with Appearance of “Discover”
Breaking news becomes old news fast. So it’s rather fitting that Snapchat is now letting media outlets post snippets of stories and content onto the photo-messaging service that’s known for short-lived messages that disappear in seconds. The new news tool is called “Discover” and it just popped up yesterday after many months of speculation. Since Snapchat is ideal for the much-shorter attention spans of younger generations, Discover’s briefer bits of content appears to be the perfect way for traditional media companies to reach this non-traditional market. Wired.com gave a quick look at this new news service.
Snapchat currently has ten major media partners, including ESPN, CNN, and National Geographic. The plan is for a new edition of Discover to be released every 24 hours, filled with new articles and videos hand-picked by these media outlets. Their aim is to capture and connect with today’s younger audiences.
In addition to the daily stories provided by these media outlets, Snapchat will also contribute content to each Discover edition. This will enable Snapchat to move beyond its image as a messaging app and position itself with new media companies creating ways to both post and profit news.
“All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art,” Snapchat explained on its blog. “We’re always seeking out new audiences and advertisers, and it’s more important than ever to tailor content to suit the platform.”
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