Study Predicts Growing Use of Social Media in Healthcare
According a recent PWC study, men are more likely than women to seek healthcare information on social networks. The 1,000-person study gauged the use of social media for healthcare-related activities, from searching for medical videos on YouTube to posting complaints on physician-rating forums. ReadWriteWeb.com reported on the findings and explained their budding impact on the future of healthcare marketing.
The survey offered surprising results, as well as some expected outcomes, such as younger people being more inclined than older to use social media for healthcare purposes. In fact, 50 percent of respondents under the age of 35 had sought healthcare information via social media sources. Facebook was the top social destination with 18 percent of respondents’ healthcare searches, followed by 12 percent on YouTube, nine percent on blogs, and eight percent on Google+.
Yet based on the increasing use of social media for healthcare purposes, it appears that social networks will play a definite role in future medical matters. This makes a strong case for healthcare marketers to start pursuing the potential of social media channels.
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Read more at ReadWriteWeb.com