Art Meets Science: The Dual Role of the Modern Marketer [Infographic]

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To succeed in the fast-paced world of today’s marketing, the modern marketer must be multi-dimensional, with multifaceted knowledgeability. Although art and science tend to lean toward different ends of the creative spectrum, the modern marketer must channel both artistry and science. Socialmedia today reported on an infographic by Matt Wesson from Pardot that explains the dual role of the modern marketer.

According to the infographic, marketers today need to find a balance between art and science. In the ever-evolving marketing landscape, the role of the marketer is no longer reliant upon an ad campaign’s level of catchiness. It’s simply not enough. Marketers must harness both the left brain and the right brain to communicate successfully. Socialmedia today suggests that modern marketers “have a strategic and analytical mind dedicated to measurable metrics but that is always craving a creative outlet.” As stated in the infographic, the modern marketer must possess the following qualities:

  • Be a creative writer
  • Have an eye for great visual content
  • Understand the power of social media for engaging with consumers
  • Live by the rules and best practices of email marketing
  • Be dedicated to tracking and measuring all marketing efforts
  • Enjoy using analytics tools to understand data and visualize trends
  • Be a budgeting maven
  • Never stop looking for new tools and resources to understand consumers

As the infographic suggests, the modern marketer is one part artist and one part scientist. Create a seamless blend of creativity and analytics, and marketing success is attainable.

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Infographic by Pardot.

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Read more at Social Media Today.