The South Florida Fair Is On The Air

The South Florida Fair opens January 14 in West Palm Beach and excitement is not only in the air, it’s on the air, with a series of lively television and radio commercials created by MDG. The broadcast advertising campaign was inspired by our concept of “Share the Fair,” an idea that we integrated into the commercials in an entertaining way.

MDG’s multi-dimensional “Share the Fair” concept conveys the many “sharing” benefits gained by attending and enjoying the Fair:

The Experience: sharing the fun with family and friends

The Community: sharing local traditions and learning about Florida’s future

The Entertainment: sharing in the excitement of it all

The Economics: sharing the value by getting your fair share

The Social Media: sharing photos and memories online

The Business: sharing your company’s wares with the community