The World’s Best Outdoor Advertising, 2011 to 2012

Outdoor boards for the Sunday Times “Rich List” made their subjects physically proportional to their wealth. CHI & Partners, London

The Cannes Lions festival is a prestigious celebration of the best advertising the world has to offer. Hundreds of ads are selected in various categories, and now has highlighted the Grand Prix and gold winners from the Outdoor Lions competition, which recognized the best in outdoor advertising.

This array of promotional posters and  outdoor boards is truly inspired, ranging from Camp Nectar Juice’s amazing ability to grow fruit shaped like its fruit boxes, to the Sunday Times “Rich List” billboards that made their subjects physically proportional to their wealth. Coca-Cola was distinguished with the Grand Prix award for its poster that cleverly conceals and reveals the brand’s global message, while Mercedes-Benz also earned Grand Prix acclaim for a visually vexing work that made a car invisible to promote its zero-emissions efforts.

Check out this gallery of outstanding outdoor advertising.

Ogilvy, Shanghai, China

AGE Isobar, São Paulo, Brazil

Jung von Matt, Hamburg, Germany

To discover creative ways to use outdoor advertising to capture your audience’s attention, contact MDG today at 561-338-7797 or visit

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