Twitter’s New Custom Timelines Make Curating Tweets Easy
Twitter made a major change to its platform this week with the introduction of Custom Timelines, a new way of organizing and presenting tweets. The added functionality allows users to select a series of tweets and then display them in whatever order they choose—a big advancement for Timelines, which until now were chronological-based and allowed for little customization.
The new offering significantly expands the ability of users to curate tweets by making it simple to build streams based on particular topics. The Custom Timelines can include public tweets from anyone, are public themselves, and can be easily embedded on a website.
With the launch, Twitter unveiled a few examples of how the functionality can be used:
- Carson Daly, host of NBC’s The Voice, is curating his favorite tweets about the show.
- POLITICO has organized tweets from policy experts into an Energy Tweet Hub.
- The Guardian hosted a Q&A with reporters about the NSA’s surveillance programs.
- Twitter #music created Timelines that present tweets from superstars, music Vines, and new songs.
These, of course, represent just the beginning. Creative brands and businesses will be able to utilize the new Custom Timelines a myriad of ways, from building interest in major live events to curating micro streams about niche topics and even individual products.
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