U.S. Postal Service Plans to Allow Logos in Permit Imprint Indicia

As the U.S. Postal Service revises its mailing standards, the direct mail marketing industry is enthusiastic over one proposed change that would allow commercial mailers to include logos, brand images, trademarks, or similar marketing images in the permit indicia area of the direct mail piece. In addition to increasing the visual impact of mailings, the Picture Permit Imprint Indicia feature would provide participating businesses with instant recognition of their brand logos, promotions, and offerings. DirectMarketingIQ.com reported on how this would affect the future of direct mail marketing.

According to research, businesses believe that picture permits would improve the recipient’s perception of the direct mail piece. “This prime real estate area will allow companies to brand, advertise and market their products and services on the actual mail piece,” said Gary Reblin, vice president, Domestic Products. “Picture Permit will provide our customers with advertising opportunities without impacting required indicia information on the mail piece.”

The U.S. Postal Service has filed this request with the Postal Regulatory Commission and is awaiting approval. If granted, this direct mail offering would be available around June 24, 2012 for commercial mailers of presorted First-Class Mail letters and cards, as well as for Standard Mail letters. The premium would be one cent per piece for First-Class Mail letters and cards, and two cents per piece for Standard Mail letters.

To discover creative ways to use direct mail marketing to capture your audience’s attention, contact MDG today at 561-338-7797, or visit www.mdgsolutions.com.

MDG, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, direct mail marketing, email marketing, social media marketing and SEO. View MDG’s creative marketing portfolio.

Read more at DirectMarketingIQ.com