Unmask the New Internet Meme of Unicorning

It’s no myth that “unicorning” has become the latest Internet meme to capture our imagination. The phenomenon leads people to put on rubber unicorn masks and horse around in ordinary places, seemingly unaware that their masks make them look completely out of place. While it’s the must-see meme of the moment, The Huffington Post reports that it actually originated last year when its creator, Laura DeMerchant, began collecting unicorn masks and encouraging friends to wear them in photos. She later posted those photos on her website, unicornarmy.com. But the trend really took off last month when porn star Andy San Demas was kicked out of a Pittsburgh Pirates game for blocking the aisles while posing for photos in a unicorn mask. That was the Internet meme seen around the world and it’s since inspired people to horn in on the photo fun.

Sailor Jerry booth at the LA Street Food Festival

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MDG, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top creative ad agencies. MDG’s core capabilities include branding, logo design, creative, digital marketing, infographic development, media planning and buying, award-winning print ads, radio and TV advertising, online video, Web design and development, email marketing, social media marketing, and SEO. For a look at the memes that took over the Web and the world in 2012, check out MDG’s infographic, “A Deep Dive into the Internet Meme.”