IBM Southeast Employees’ Federal Credit Union Gets The Credit It Deserves-Email Marketing


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Congratulations to IBM Southeast Employees’ Federal Credit Union for winning the Diamond Award for Email Marketing from the CUNA Marketing & Business Development Council.

MDG created the award-winning “Dream Car” auto loan email and landing page video as part of a multi-media campaign to promote, in a clever and compelling way, the credit union’s extensive auto loan services. We’re proud to have helped the credit union drive away a winner.

“We wanted to take advantage of the credit union’s high open rate and decided to produce something fun and informative. The campaign bridged all touch points of the communication funnel, which also added to its success,” said Michael Del Gigante, president and creative director at MDG.

The award was presented by the Credit Union National Association (CUNA) Marketing and Business Development Council, a national network comprised of nearly 1,000 credit union marketing and business development professionals. Awards are given in each of 33 categories ranging from advertising to community events and beyond.

“The Diamond Awards recognize the best-of-the-best in credit union marketing, advertising, and business development,” said Anne Legg, council chair and vice president of marketing for Cabrillo Credit Union in San Diego, Calif. “It takes hard work, imagination, and perseverance to be selected as a Diamond Award winner from nearly 1,000 entries.”

Click here to see the direct marketing and POP campaign. Go to YouTube to see the other videos in this series.

MDG handles brand development, creative, graphic design, direct mail, e-mail marketing, sales collateral, member promotions, and media buying for the branches of IBM Southeast Employees’ Federal Credit Union located in Florida, Georgia and Alabama.

Michael Del Gigante is president and executive creative director of MDG.  MDG, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.Our core capabilities include print advertising, branding, logo design , creative, digital marketing, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO. To view MDG’s portfolio, click here.

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