MDG’s New Email Marketing Campaign for IBM Southeast Employees’ Federal Credit Union Really Clicks with Members
Each year, MDG develops an integrated member-communication campaign to promote the wide array of financial products and services available from IBM Southeast Employees’ Federal Credit Union. In 2011, MDG updated IBM’s campaign to an animated email format from its traditional direct mail approach, with great results.
Building on last year’s success, the 2012 email marketing campaign has already experienced outstanding results, with a 30% overall click-through rate for the month of January alone. Our move to an interactive, digital design is being credited with increasing member engagement levels, which is directly driving the click-through rate to new heights. The campaign promotes the credit union’s eight primary financial products through a rotation of member-focused, creative emails. The products include auto loans, checking, online banking, home equity lines of credit, first mortgages, VISA credit cards, insurance, and investments.
To give financial services a more fun and engaging spin, our team developed a “Wheel of Fortune” concept with the eight services displayed on panels of the spinning wheel. The email prompts members to click to test their luck. Upon clicking, members are directed to a landing page that rewards them with a promotional offer for one of the eight financial services.
With an astounding 30% overall click-through rate in only its first month of distribution, the 2012 email marketing campaign is already earning outstanding results.
MDG, a full-service south Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG’s creative marketing portfolio.