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marketing insights

Fall 2025 social media trends: what’s driving TikTok, Instagram, and more

The undeniable value of LinkedIn messaging and document ads for healthcare marketing

The anatomy of great brand storytelling

Mastering entity-based SEO and standing out in the age of AI

Mission-led creative: tying local initiatives to advertising results

Measuring brand equity at the local level

Is the decline of the influencer upon us? What’s taking its place?

Why brands that use hyperlocal ads see much higher ctrs

What top franchise brands get right in marketing (and how to copy them)

Achieving more with less: when every dollar counts

How B2B brands are blending field marketing with digital initiatives for a bigger impact

How multi-location businesses are leveraging customer data platforms to scale